Recreation Facility Sponsorship and Advertising
Advertise at a town facility or sponsor a program or event and gain more visibility for your business.
Connecting communities
Our facilities play a valuable role in connecting communities. We welcome more than three million visitors to our recreation centres annually for lessons, camps, leagues, tournaments, events, and more! Advertising in our facilities is an excellent opportunity to help your business grow brand awareness and increase sales in the Oakville community. And it's an opportunity to give back.
Sponsorships, donations, and advertising revenue all help Oakville's Recreation and Culture department to deliver services and host special events for the community.
Community and Corporate Partnership program
The Community and Corporate Partnerships program forms partnerships between the Town of Oakville's Recreation and Culture department and community businesses and organizations. Essential services are funded through the town; however, sponsorships, donations and advertising revenues make it possible for the town to expand its programs, services and initiatives while reducing the need for tax increases or additional user fees.
Local businesses, organizations, service clubs, community groups and individuals can provide support through cash contributions, in-kind services, joint promotions, and/or product donations. Below is a list of some of the initiatives that the town has provided thanks to generous support from the community:
- Fee assistance for children and youth to participate in recreational programs
- Special events such as the Oakville Santa Claus Parade, Community Spirit Awards, and Family Day
- Enhanced programming at the Oakville Centre for the Performing Arts, including some free and pay-what-you-can performances.
Naming opportunities are available for the interior spaces town-wide including ice surfaces, dressing rooms and multipurpose rooms.
Please email Janine Ivings at janine.ivings@oakville.ca or call 905-845-6601, ext. 3080, if you have any questions or to learn how you can get involved.
Advertising in Oakville's recreational facilities
Discounts are offered for annual renewals – 15% year 2 and 30% year 3. A 25% discount is offered on all advertising contracts valued over $5,000 per year.
All prices are subject to HST.
Artwork/creative must be supplied by the client and approved by the town per the Advertising Sales Procedure.
Please email Janine Ivings at janine.ivings@oakville.ca or call 905-845-6601, ext. 3080, if you have any questions or to learn how you can purchase ad space in the town's recreational facilities.
Open the Arena board advertising (pdf) or continue reading for details.
With six arenas to choose from, you can target your advertising locally or take a broader community-wide approach. Arena board ads are prominently positioned at ice level on the rink boards, typically across from the spectator seating area between the goal lines.
Contract Options and Fees
- Sixteen Mile Sports Complex Rink 1 (1,500 seat premium arena) receives 1,000,000+ visits per year – annual rate is $2,060.94
- Sixteen Mile Sports Complex Rink 2, 3 and 4 receive 1,000,000+ visits per year – annual rate is $1,717.45
- Glen Abbey Community Centre (Green Rink, Blue Rink), Joshua’s Creek Arenas (Red Rink, Blue Rink), River Oaks Community Centre (Rink A, Rink B) receive 500,000+ visits per year – annual rate is $1,717.45
- Trafalgar Park Community Centre (one indoor ice rink) receives 150,000+ visits per year – annual rate is $1,717.45
Terms and Conditions
All costs include production and installation of one sign. Additional sign production, reprinting and installation will be charged at $275 per sign.
Artwork specifications
- The client is responsible for providing suitable electronic artwork. All ads must be submitted as a print-ready PDF (include/embed all fonts). Colour ads must be saved as CMYK for colour accuracy, however exact colour match cannot be guaranteed.
- Sixteen Mile, Glen Abbey and River Oaks A arena board signs are 3’ high by 8’ wide (36” by 96”). No bleed.
- River Oaks B arena board signs are 2.67’ high by 8’ wide (32” by 96”). No bleed.
- Joshua’s Creek and Trafalgar Park arena boards are 2.75’ high by 8’ wide (33” by 96”). No bleed.
- Installation is done monthly on or near the first of each month. Exact placement cannot be guaranteed.
Open the Digital sign advertising (pdf) or continue reading for details.
The Recreation and Culture department has 22 digital sign boards (42” televisions) in nine facilities. The screens showcase tailored facility/town-specific information along with advertiser content.
Ads have a 20-second on screen presence, a minimum of 28 times per day on 22 screens totaling at least 588 impressions per day.
Number of Signs and Locations
- Glen Abbey Community Centre – 3
- Iroquois Ridge Community Centre – 1
- Joshua’s Creek Arenas – 2
- Oakville Trafalgar Community Centre – 2
- Queen Elizabeth Park Community and Cultural Centre – 4
- River Oaks Community Centre – 3
- Sixteen Mile Sports Complex – 5
- Sir John Colborne Seniors Centre – 1
- Trafalgar Park Community Centre – 1
Contract Options and Fees
Advertising fees are $1,137.76 for six months or $1,896.26 for one year. All prices are subject to HST.
Short promotional campaign? We offer monthly contracts for $205.86 per month plus HST.
Terms and Conditions
Ads are 1920 pixels wide by 1020 pixels high. Files are to be saved as JPEGs for still advertisements or MP4 files for video advertisements. There is no sound. Each advertising space is 20 seconds long.
Creative may be changed on a monthly basis if provided by the first of the month.
Open the Sixteen Mile Sports Complex scoreboard advertising (pdf) or continue reading for details.
Advertise (static image or video) on the big screen at centre ice in the Olympic-size rink during weekly programs and special events, including hockey tournaments, Skate Canada Championships and Oakville Blades home games!
Located in north Oakville, Sixteen Mile Sports Complex is a state-of-the-art quad pad arena. It serves as the home for the Oakville Blades and Skate Oakville, attracting over 1 million visitors annually through leagues, programs, and events. A high-definition video scoreboard was installed to enhance the visitor experience and facility's profile. The complex hosts numerous sporting events each season. Average attendance is 400-500 people per Oakville Blades Home game. For playoff games (varies by season), attendance doubles on average.
This fully accessible facility includes:
- one Olympic-sized ice pad seating for more than 1,500 spectators
- three NHL-sized ice pads
- 22 change rooms
- three community rooms
- two practice pads
Contract Options and Fees
Advertising fees are $1,137.76 for six months and $1,896.26 for a year. All prices are subject to HST.
Short promotional campaign? We offer monthly contracts for $205.86 per month plus HST.
Terms and Conditions
- Screen size measures 7.4 feet (90 inches) high by 8 feet (96 inches) wide
- Average of 25 hockey tournaments and major figure skating events/competitions
- Average 20 games / 20 flight changes per event
- One 20-second impression per intermission or flight change
- Average of 60 impressions per event
- Average per day event attendance is 5,000-7,000 (15,000-20,000 spectators per event)
- 25+ Oakville Blades home games per season
- One 20-second impression during pre-game activities and intermissions
Artwork Specifications
Please submit ad as 1960 pixels wide by 1800 pixels high, 96 dpi, RGB colour. Files are to be supplied as PNG (preferred) or JPEG (alternative) for still advertisements, or MP4 for video advertisements.
Creative may be changed on a monthly basis if provided by the first of the month.
Weekly, monthly and annual rates are available for various plans including the Major Events Package or Oakville Recreational Hockey League Package.
Open the Sixteen Mile Sports Complex Scoreboard advertising information booklet (pdf) for more information.
The Recreation and Culture department is pleased to offer CORE members special rates to advertise on arena boards and digital screens in our facilities.
If you are a member of a non-profit, volunteer-based community organization, visit the CORE page for more information.