Event Sponsorship and Partnerships
Find out how you can increase your brand presence by sponsoring town-run events.
Special event sponsorship and partnership program
The Town of Oakville delivers a wide variety of high-quality, family-friendly, public events each year. These events take place at the town’s many indoor and outdoor cultural, recreational, and open spaces, and attract more than 100,000 attendees each year.
Among the town's most popular events are:
- Family Day
- Oakville's Canada Day Celebration
- Children's Festival
- Outdoor Movies Series
- Oakville Santa Claus Parade
To ensure the continued success of each of the town’s community events, a variety of corporate and community sponsorship and partnership opportunities are made available. These partnerships allow local businesses and organizations to maximize their visibility and impact in the community.
For more information on sponsoring or partnering with a town event, please contact events@oakville.ca.
Interested in being a Canada Day sponsor?
Learn more by reviewing our Canada Day Sponsorship Package (pdf).
The difference between sponsorships and partnerships
Sponsoring or partnering with the Town of Oakville to support free public events is a great way to connect with the Oakville community.
An event sponsorship is a partnership between an individual, company or organization and an event. The sponsor contributes financially to an event or program in exchange for brand exposure through the event’s marketing and communication channels.
An event sponsorship may include the event featuring the sponsor's logo or mentioning the sponsor by name on:
- Posters
- T-shirts
- Event website/webpage
- Promotional social media posts
- Other communications materials
Event partnerships involve the development of a connection between the partner’s brand or product and the event. Event partnerships are established to meet mutually beneficial goals.
Example of an event partnership include:
- A local performing arts group hosting a performance as part of a town event. In this partnership, the group gains audience exposure in exchange for offering a complimentary performance.
- A local business giving away branded reusable water bottles for use at the event’s water refill station. In this partnership, the company gains brand exposure in exchange for helping the event decrease its environmental impact.
The town also considers event partnerships as in-kind sponsorships.
Levels of sponsor and partnership opportunities
Each event offers its own selection of unique and valuable sponsorship and partnership opportunities. Among the opportunities available each year for the events listed above are:
- Title sponsor (sponsor name integrated into the event’s title)
- Presenting sponsor (event acknowledged as being “Presented by…”)
- Associate sponsor (various opportunities for logo integration and co-branded marketing)
- Programming partner (partner to deliver workshops/performances)
- Materials partner (partner to provide branded materials required by the event)
Have your own sponsorship or partnership idea?
The Town of Oakville would be happy to work with you to further customize event sponsorship and partnership opportunities that meet your organization’s goals.
For more information on sponsoring or partnering with a town event, please contact the Events team at events@oakville.ca.